Del Monte® is proud to announce a new campaign partnership with rising British tennis star Mimi Xu, delivered in collaboration with the Lawn Tennis Association (LTA). The partnership forms the centrepiece of Del Monte’s summer campaign, ‘Fresh for the Win’, designed to connect fresh and healthy snacking with active, everyday lifestyles.

At just 18 years old, Swansea-born Mimi Xu represents the next generation of British tennis talent. Having recently turned professional in 2025 following her A-Levels, Xu trains at the National Tennis Centre in Roehampton and has already secured major success, including her W100 Wrexham singles and doubles titles. Known for her determination and passion for the sport, Xu brings an authentic and inspiring voice to the campaign, engaging younger audiences both on and off the court.

The ‘Fresh for the Win’ campaign celebrates more than just sporting success. While rooted in the benefits of fresh fruit, the campaign also promotes a broader message around maintaining a fresh mindset, energy, and perspective. The concept of ‘winning’ is redefined to include everyday achievements from showing up and staying consistent, to making personal progress and helping to make tennis and healthy living more accessible to all.

Running throughout the grass court season, the campaign will target younger audiences, families, tennis fans and sports enthusiasts through a fully integrated activation plan. This includes social media activity, influencer engagement, retail support and experiential elements such as the Fresh Cut Pop-Up Stand, bringing the campaign to life with a focus on looking and feeling fresh for the win.

A key component of the campaign is a 10-week ‘Fresh for the Win’ Weekly Winner Competition, running from May through to the end of July. Hosted across Del Monte® UK’s Instagram, the competition will offer consumers the chance to win a range of prizes inspired by movement, mindset, wellness and tennis, culminating in a grand prize at the end of the programme. Entry is driven via on-pack QR codes featured across participating SKUs, linking directly to Del Monte®’s Instagram. The campaign will also include a pre-season opportunity for consumers to win tickets to the prestigious Queen’s tournament in the Marie Claire magazine.

Participating products include Del Monte® Apple & Grape Bag 80g and Del Monte® Apple Bag 80g, featuring new on-pack designs promoting the campaign and competition. Packs will be available in-store from 18th May through to the week commencing 20th July.

Commenting on the partnership, Mimi Xu says: “I am really excited to team up with Del Monte this summer – staying fuelled with fresh, easy snacks makes such a difference to my routine on and off the court. It’s great to be part of a campaign that encourages everyone to feel their best while getting active.”

Thierry Montange, Senior Marketing Director, Europe and Africa at Fresh Del Monte®, says: “We are extremely proud of our long-standing collaboration with British tennis. We’re excited to bring this campaign to life in partnership with Mimi Xu, whose energy and outlook reflect the spirit of ‘Fresh for the Win’. Together with the LTA, we’re continuing to engage younger tennis players and fans across Great Britain, highlighting the benefits of fresh and preserved fruit as part of a healthy lifestyle in a way that feels relevant, inspiring and accessible.”

Terms and Conditions

1. Promoter

The promoter is Del Monte International GmbH, registered at 74 Boulevard d’Italie, 98000 Monaco.

The Lawn Tennis Association and its affiliates are not responsible for the Promotion, management, or prize execution; they are not “sponsors,” “administrators,” or “prize providers.”

2. Eligibility

Open to UK residents aged 18 or over.

Employees of Del Monte International GmbH, their families, and anyone professionally connected with the contest are excluded.

The contest is void where prohibited by law.

3. Contest Period

The giveaway will run during selected weeks between May, June and July 2026.

Exact dates will be stated on each contest post.

Entries submitted outside the stated period(s) will not be considered.

4. How to Enter

Participants must follow the instructions provided in each giveaway post (e.g., like, comment, follow, or share as specified).

No purchase necessary to enter the prize draw.

Only one entry per person per contest post is permitted.

Multiple or automated entries will be disqualified.

5. Winner Selection

For each giveaway post, 1 winner will be chosen at random using a fair and impartial draw method.

Winners will be notified via direct message within 7 days of the draw.

If a winner does not respond within 14 days, the promoter reserves the right to select an alternative winner.

6. Prizes

Each winner will receive the prize as stated on the post for that dedicated week in which they are entering.

Prizes are non-transferable, and no cash alternative is available.

The promoter reserves the right to substitute a prize of equal or greater value if required.

7. Prize Delivery

Prizes will be dispatched within 30 days of winner confirmation.

The promoter is not responsible for delays caused by postal services, courier issues, or customs processes.

8. Data Protection (GDPR Compliance)

Personal data (such as name, postal address, contact details) will be collected solely for administering the giveaway and delivering the prize.

Data will not be shared with third parties except those required for prize fulfilment.

Participants may request access, correction, or deletion of their data at any time by contacting: contest@freshdelmonte.com.

All personal data will be deleted within 90 days after prize delivery.

9. Platform Disclaimer

This promotion is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram, or Meta.

10. Liability

The promoter accepts no responsibility for entries lost, corrupted, or not received due to technical issues, internet failure, or platform errors.

The promoter reserves the right to cancel, amend, or suspend the giveaway where necessary due to unforeseen circumstances.

11. Governing Law

These terms are governed by the laws of the Netherlands.

Any disputes will be subject to the exclusive jurisdiction of the courts of the Netherlands.